There are several reasons to have a unique content of your web site. But before we explain them, lets give you a definition of what this is in the context of this post.
Unique content means to publish on your web site materials created by you or your company’s team. All texts, images, videos should be the result of your work.
More web site visits
With quality unique content you increase your web site visits. Which means that if you maintain good images, great videos and disscuss important topic, you can increase your potential customers and partners.
These visits on the other hand can lead to a better ranking of your web site on the search engine listings. The more real visits you have, the more frontal position you will have.
The unique content should contain relevant key words from your business that the search engines identify. That way search engines would show you mostly to customers why search relevant to your content keywords.
Unique content is ranked high from the search engines, since this is a new online resource. Web sites that copy directly from other web sites do not index so well.
The support of a web site and the constant creation of new unique content requires a lot of resources. Companies do not usually set aside a budget for this activity. Some would invest more resources in direct advertisement, because they do not realise how important it is to create new content for the web site and the company. Furthermore you can monitor and measure the results from the direct advertisement more easily. Yet creating unique content is a long-term investment, which influence is not so rapid, but stable and important.