{"id":8341,"date":"2016-12-17T13:26:34","date_gmt":"2016-12-17T13:26:34","guid":{"rendered":"https:\/\/evinat.com\/new\/?p=8341"},"modified":"2022-11-23T09:40:56","modified_gmt":"2022-11-23T09:40:56","slug":"good-case-practices-when-creating-a-business-web-site","status":"publish","type":"post","link":"https:\/\/evinat.com\/en\/good-case-practices-when-creating-a-business-web-site\/","title":{"rendered":"Good case practices when creating a business web site"},"content":{"rendered":"<section class=\"l-section wpb_row height_custom\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>As customers you need to familiarise yourselves with the good case practices for web site development and how specifically you can be helpful to the web developers, so they are optimal in their work. Here are some tips.<\/p>\n<h4>1. If you are working with a template design\u2026<\/h4>\n<ul>\n<li>\u2026 it would be best to create your content according to the chosen design, not the other way around \u2013 to cut the design according to your texts. The designer, who has years of experience, has already placed all the right elements. If you do not have any designing experience and you try to rearrange things, the elements could look misplaced, illogical and hurtful to the eye.<\/li>\n<li>\u2026know that the pictures you see with it at demo, usually are not included in the license. You should provide your own images.<\/li>\n<li>\u2026 it is recommended that the images go well with the shape, size and colours of the design. In most cases they should be horizontal, with good resolution and shot and edited from a professional. They also need to reflect the company\u2019s identity.<\/li>\n<\/ul>\n<h4>2. Font<\/h4>\n<ul>\n<li>If you plan to have multiple languages on your site and care for a specific font from the design, you should see whether this font is available for other alphabets. For example many fonts are not available for Cyrillic, so if want to translate to Russian, you should make sure your font supports both. You can ask your web developer for help on this one.<\/li>\n<\/ul>\n<h4>3. Translations<\/h4>\n<ul>\n<li>If you want translation in other languages, you should be the one to provide the translations and not the web development company. This is usually the case, unless it is provided in the offer and contract you signed. Take into consideration that search engines do not respond well to automatically generated or poor translations. This means it is usually best to hire a native speaker to do the translation.<\/li>\n<\/ul>\n<h4>4. The logo<\/h4>\n<ul>\n<li>Most web developers are not designers. So if you are working with a small company, you will most like have to provide the logo. You can do it either yourself or hire a designer to do it. The logo should be in a vector format.<\/li>\n<\/ul>\n<h4>5. The texts should\u2026<\/h4>\n<ul>\n<li>\u2026 not contain any spelling or grammar errors.<\/li>\n<li>\u2026 be unique and relevant.<\/li>\n<li>\u2026 not provide with false or misleading information.<\/li>\n<\/ul>\n<h4>6. Images\u2026<\/h4>\n<ul>\n<li>\u2026should be yours, or in other word \u2013 you need to have the rights to them.<\/li>\n<li>\u2026 must be send in full format as separate files.<\/li>\n<li>Do NOT\u00a0send them in a word file, because Word compresses their quality and they look worse than the original.<\/li>\n<li>Do NOT send the images through Facebook, because Facebook and other social channels compress images as well.<\/li>\n<li>A good example is to upload the images to a cloud space or a server and share a link. Examples are Google Drive, Dropbox, pCloud, iCloud etc.<\/li>\n<\/ul>\n<h4>7. The first rule is that\u2026<\/h4>\n<ul>\n<li>\u2026.the work of the web developers starts\u00a0after you provide all the necessary information. Web developers wouldn\u2019t start working before that, because everything is tailored according to your needs. If you start changing many of the things in the process of development it could mean to start all over. And you don\u2019t want that, because it would cost you extra.<\/li>\n<\/ul>\n<h4>8. Write a\u00a0functional specification<\/h4>\n<ul>\n<li>To be easier for both sides, you can write a\u00a0functional\u00a0specification and send it to the web developers.<\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-actionbox color_primary controls_right\"><div class=\"w-actionbox-text\"><h2 class=\"w-actionbox-title\">Functional specification<\/h2><div class=\"w-actionbox-description\"><p>Written example of a functional specification.<\/p>\n<\/div><\/div><div class=\"w-actionbox-controls\"><a class=\"w-btn us-btn-style_4\" title=\"Functional specification template for personalised web application\" href=\"https:\/\/evinat.com\/en\/functional-specification-template-for-personalised-web-application\/\"><span class=\"w-btn-label\">HERE<\/span><\/a><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4>9. The structure of your web site<\/h4>\n<ul>\n<li>Think about your customers. They are used to getting the information they need with just 2-3 clicks. You would have less visits if you have big unstructured information or too scarce.<\/li>\n<li>Example: On the \u201cService\u201d page use bih headings to highlight the main services you have and small paragraphs to explain shortly what you do. If you have multiple advices on how to use these services, just write blog posts and\u00a0link them under each individual service you have.<\/li>\n<\/ul>\n<h4>10. The visits to your web site you can \u2026<\/h4>\n<ul>\n<li>\u2026 monitor with the free tool Google Analytics.\u00a0This tool shows statistical data which could be very helpful when planning your marketing strategy.<\/li>\n<li>\u2026 increase by digital marketing. This includes search engine marketing, social media advertisements and others.<\/li>\n<li>\u2026 increase by posting quality blog posts and then link them to your social media pages.<\/li>\n<li>\u2026 help your web site rank better on Google. The more visits you aquire, the better position you will have according to the keywords your web site provides.<\/li>\n<\/ul>\n<h4>11. SEO \u2013 Search engine optimization<\/h4>\n<ul>\n<li>Search engines, such as Google, Bing or Yahoo, have complex algorithm for listing key words searches. These algorithms are private and no one outside these companies can guarantee that your web site will rank higher when searching for a specific key word or a phrase. These algorithms are being changed constantly, which makes them even harder to figure out.<\/li>\n<li>There are companies, who monitor tendencies and manage to apply several structural and content changes to help you rank better. Despite that, these changes do not guarantee being number 1 constantly, since the search engine algorithms are constantly changing.<\/li>\n<li>Until December 2016, web sites are sorted by popularity (number of visits), location, domain name, presence of specific key words, presence\u00a0of a responsive\u00a0web design and many others.<\/li>\n<\/ul>\n<h4>12. Constant pop-up windows<\/h4>\n<ul>\n<li>Your web site should not have constant pop-up windows when clicking at various places on your web site. This not only annoys the users, but there are also rumors that the search engines rank such web sites lower.<\/li>\n<\/ul>\n<h4>13. Information to send to the web developers<\/h4>\n<ul>\n<li>The structure of the main menu. Example: Home, Products, Services, Blog, Contacts<\/li>\n<li>Content for each of the pages structured according to the design. For the blog you send titles, images, content, tags, categories and dates. You should structure your information well, so that the developers can easily understand what goes where. Send the information in an editable format, so it is easier to copy and paste it. Do not scan and send hand written texts, unless you are prepared to pay extra for someone to type in all the content.<\/li>\n<li>Contact information \u2013 Phone, Address, Email, Links to social media, Working hours (optional)<\/li>\n<li>Domain name\u00a0(You should check first it is available)<\/li>\n<li>Say whether you want to create a specific email address with the domain. Example: domain name \u2013 www.evinat.com, email address: office@evinat.com<\/li>\n<li>Hosting data. If you can not purchase it yourself, you can ask the developers for help.<\/li>\n<li>Gmail account you own to implement\u00a0Google analytics<\/li>\n<li>Keywords that describe best your company. These keywords are placed in the code to be indexed by the search engines.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"As customers you need to familiarise yourselves with the good case practices for web site development and how specifically you can be helpful to the web developers, so they are optimal in their work. Here are some tips. 1. If you are working with a template design\u2026 \u2026 it would be best to create your...","protected":false},"author":1,"featured_media":8378,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-8341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Good case practices when creating a business web site - \u0415\u0432\u0438\u043d\u0430\u0442<\/title>\n<meta name=\"description\" content=\"As customers you need to familiarise yourselves with the good case practices for website development and how you can be helpful.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/evinat.com\/en\/good-case-practices-when-creating-a-business-web-site\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Good case practices when creating a business web site - 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