{"id":8441,"date":"2015-12-30T11:58:10","date_gmt":"2015-12-30T11:58:10","guid":{"rendered":"https:\/\/evinat.com\/new\/?p=8441"},"modified":"2022-11-23T09:41:04","modified_gmt":"2022-11-23T09:41:04","slug":"the-importance-of-your-sites-domain-name","status":"publish","type":"post","link":"https:\/\/evinat.com\/en\/the-importance-of-your-sites-domain-name\/","title":{"rendered":"The importance of your site\u2019s domain name"},"content":{"rendered":"<section class=\"l-section wpb_row height_custom\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Is your site\u2019s domain name important? To short answer is \u2013 yes. Here is the long one.<\/p>\n<p>The domain should follow some rule in order to be easily recognisable for search engines, as well as target groups.<\/p>\n<h2>1. The name<\/h2>\n<p>The domain name should correspond to the name of your product\/service\/person or at least describe your main activity.<\/p>\n<p>Example\u00a01.1.<\/p>\n<p>Evinat Web Development Company. If www.evinat.com (*.bg, *.eu, *.net) was taken, the domain of the company could have been www.evinat-web-development.com (*.bg, *.eu, *.net). So you either focus on the name, or the activity or both.<\/p>\n<h2>2. The extension<\/h2>\n<p>The extension\u00a0(*.com, *.bg, *.eu, *.net) should correspond to the region of your company or type of activity.<\/p>\n<p>Example\u00a02.1.<\/p>\n<p>If your business operates only on the UK market, the extension should not be associated with another country.<br \/>\n<em>co.uk \u2013\u00a0United Kingdom<\/em><br \/>\n<em>.de \u2013\u00a0Germany<\/em><br \/>\n<em>.fr \u2013\u00a0France<\/em><br \/>\n<em>.<\/em><em>us \u2013\u00a0USA<\/em><br \/>\n<em>.me \u2013 Montenegro<\/em><br \/>\n<em>.eu \u2013 Europe<\/em><br \/>\nIf you own a hotel in London, your domain name should not be www.nice-hotel.de. This would associate the location of your hotel with Germany and not with UK.\u00a0The domain should be something like www.nice-hotel.co.uk or www.nice-hotel.com.<\/p>\n<p>Example\u00a02.2.<\/p>\n<p>You have a company which sells interior paints. You should not use a domain like www.interior-paints.org. The extension *.org is shortened for organisation and is usually used by non-profit organisations. You can choose something commercial like www.interior-paints.com.<\/p>\n<p>Other possible commercial extensions: *.net, *.biz, *.design<\/p>\n<p><strong>Exception:\u00a0<\/strong>You can use domain extension unlinked with your geographical location or sphere of operation, when this is your marketing strategy.<\/p>\n<p>Example\u00a02.3.<\/p>\n<p>If you are a company which offers polygraph services, your domain name could be something like www.lieto.me. (Lie To Me)<\/p>\n<h2>3. Users<\/h2>\n<p>You should choose a domain name that your target group comprehends, likes and accepts. If your main target group is people of old age, you should skip words like \u201cWazzaa\u201d or \u201cS\u2019up\u201d (What\u2019s up). You should also use words they are familiar with and avoid using newly invented words.<\/p>\n<h2>4. Search engines<\/h2>\n<p>The competition among web sites for ranking on search engines has become extremely high. If you want to be found by a specific word, including it in the domain could help your chances of ranking higher.<\/p>\n<p>Example\u00a04.1.<\/p>\n<p>Your company called \u201cHowdy\u201d sells watches online. You are thinking of a domain name. The domain www.howdy.net is available. But if your domain is www.howdy-watches.net is could help you rank better when people are searching for the word \u201cwatches\u201d, since you have it in your domain name.<\/p>\n<p>These are the basic principles to follow when choosing a domain name. There are of coarse others. To summarise \u2013 when choosing a domain name thing about your target group and how it will appeal to them. Also think about the search engines and how they will rank you.<\/p>\n<p>Have in mind that a lot of companies buy appealing domains and resell them at\u00a0 much higher prices. Still there are companies that buy them, because they want a good domain name.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Is your site\u2019s domain name important? To short answer is \u2013 yes. Here is the long one. The domain should follow some rule in order to be easily recognisable for search engines, as well as target groups. 1. The name The domain name should correspond to the name of your product\/service\/person or at least describe...","protected":false},"author":1,"featured_media":8362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-8441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The importance of your site\u2019s domain name - \u0415\u0432\u0438\u043d\u0430\u0442<\/title>\n<meta name=\"description\" content=\"The domain should follow some rule in order to be easily recognisable for search engines, as well as target groups.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/evinat.com\/en\/the-importance-of-your-sites-domain-name\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The importance of your site\u2019s domain name - \u0415\u0432\u0438\u043d\u0430\u0442\" \/>\n<meta property=\"og:description\" content=\"The domain should follow some rule in order to be easily recognisable for search engines, as well as target groups.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/evinat.com\/en\/the-importance-of-your-sites-domain-name\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0415\u0432\u0438\u043d\u0430\u0442\" \/>\n<meta property=\"article:published_time\" content=\"2015-12-30T11:58:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-23T09:41:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/evinat.com\/wp-content\/uploads\/2015\/12\/domain-importance.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"plamen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"plamen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/evinat.com\\\/en\\\/the-importance-of-your-sites-domain-name\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/evinat.com\\\/en\\\/the-importance-of-your-sites-domain-name\\\/\"},\"author\":{\"name\":\"plamen\",\"@id\":\"https:\\\/\\\/evinat.com\\\/#\\\/schema\\\/person\\\/80bd00651d910a5d28fdbfbd798176e9\"},\"headline\":\"The importance of your site\u2019s domain name\",\"datePublished\":\"2015-12-30T11:58:10+00:00\",\"dateModified\":\"2022-11-23T09:41:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/evinat.com\\\/en\\\/the-importance-of-your-sites-domain-name\\\/\"},\"wordCount\":534,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/evinat.com\\\/en\\\/the-importance-of-your-sites-domain-name\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/evinat.com\\\/wp-content\\\/uploads\\\/2015\\\/12\\\/domain-importance.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/evinat.com\\\/en\\\/the-importance-of-your-sites-domain-name\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/evinat.com\\\/en\\\/the-importance-of-your-sites-domain-name\\\/\",\"url\":\"https:\\\/\\\/evinat.com\\\/en\\\/the-importance-of-your-sites-domain-name\\\/\",\"name\":\"The importance of your site\u2019s domain name - \u0415\u0432\u0438\u043d\u0430\u0442\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/evinat.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/evinat.com\\\/en\\\/the-importance-of-your-sites-domain-name\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/evinat.com\\\/en\\\/the-importance-of-your-sites-domain-name\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/evinat.com\\\/wp-content\\\/uploads\\\/2015\\\/12\\\/domain-importance.jpg\",\"datePublished\":\"2015-12-30T11:58:10+00:00\",\"dateModified\":\"2022-11-23T09:41:04+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/evinat.com\\\/#\\\/schema\\\/person\\\/80bd00651d910a5d28fdbfbd798176e9\"},\"description\":\"The domain should follow some rule in order to be easily recognisable for search engines, as well as target groups.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/evinat.com\\\/en\\\/the-importance-of-your-sites-domain-name\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/evinat.com\\\/en\\\/the-importance-of-your-sites-domain-name\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/evinat.com\\\/en\\\/the-importance-of-your-sites-domain-name\\\/#primaryimage\",\"url\":\"https:\\\/\\\/evinat.com\\\/wp-content\\\/uploads\\\/2015\\\/12\\\/domain-importance.jpg\",\"contentUrl\":\"https:\\\/\\\/evinat.com\\\/wp-content\\\/uploads\\\/2015\\\/12\\\/domain-importance.jpg\",\"width\":1920,\"height\":1280},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/evinat.com\\\/en\\\/the-importance-of-your-sites-domain-name\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u041d\u0430\u0447\u0430\u043b\u043e\",\"item\":\"https:\\\/\\\/evinat.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The importance of your site\u2019s domain name\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/evinat.com\\\/#website\",\"url\":\"https:\\\/\\\/evinat.com\\\/\",\"name\":\"\u0415\u0432\u0438\u043d\u0430\u0442\",\"description\":\"\u0423\u0435\u0431 \u0441\u0430\u0439\u0442\u043e\u0432\u0435\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/evinat.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/evinat.com\\\/#\\\/schema\\\/person\\\/80bd00651d910a5d28fdbfbd798176e9\",\"name\":\"plamen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/38468e2cbd7a335aed97b6e9d46185a34db72d3915d00fd5ea42bdf493e86a38?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/38468e2cbd7a335aed97b6e9d46185a34db72d3915d00fd5ea42bdf493e86a38?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/38468e2cbd7a335aed97b6e9d46185a34db72d3915d00fd5ea42bdf493e86a38?s=96&d=mm&r=g\",\"caption\":\"plamen\"},\"sameAs\":[\"https:\\\/\\\/evinat.com\\\/new\"],\"url\":\"https:\\\/\\\/evinat.com\\\/en\\\/author\\\/plamen\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The importance of your site\u2019s domain name - \u0415\u0432\u0438\u043d\u0430\u0442","description":"The domain should follow some rule in order to be easily recognisable for search engines, as well as target groups.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/evinat.com\/en\/the-importance-of-your-sites-domain-name\/","og_locale":"en_US","og_type":"article","og_title":"The importance of your site\u2019s domain name - \u0415\u0432\u0438\u043d\u0430\u0442","og_description":"The domain should follow some rule in order to be easily recognisable for search engines, as well as target groups.","og_url":"https:\/\/evinat.com\/en\/the-importance-of-your-sites-domain-name\/","og_site_name":"\u0415\u0432\u0438\u043d\u0430\u0442","article_published_time":"2015-12-30T11:58:10+00:00","article_modified_time":"2022-11-23T09:41:04+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/evinat.com\/wp-content\/uploads\/2015\/12\/domain-importance.jpg","type":"image\/jpeg"}],"author":"plamen","twitter_card":"summary_large_image","twitter_misc":{"Written by":"plamen","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/evinat.com\/en\/the-importance-of-your-sites-domain-name\/#article","isPartOf":{"@id":"https:\/\/evinat.com\/en\/the-importance-of-your-sites-domain-name\/"},"author":{"name":"plamen","@id":"https:\/\/evinat.com\/#\/schema\/person\/80bd00651d910a5d28fdbfbd798176e9"},"headline":"The importance of your site\u2019s domain name","datePublished":"2015-12-30T11:58:10+00:00","dateModified":"2022-11-23T09:41:04+00:00","mainEntityOfPage":{"@id":"https:\/\/evinat.com\/en\/the-importance-of-your-sites-domain-name\/"},"wordCount":534,"commentCount":0,"image":{"@id":"https:\/\/evinat.com\/en\/the-importance-of-your-sites-domain-name\/#primaryimage"},"thumbnailUrl":"https:\/\/evinat.com\/wp-content\/uploads\/2015\/12\/domain-importance.jpg","articleSection":["Blog"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/evinat.com\/en\/the-importance-of-your-sites-domain-name\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/evinat.com\/en\/the-importance-of-your-sites-domain-name\/","url":"https:\/\/evinat.com\/en\/the-importance-of-your-sites-domain-name\/","name":"The importance of your site\u2019s domain name - \u0415\u0432\u0438\u043d\u0430\u0442","isPartOf":{"@id":"https:\/\/evinat.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/evinat.com\/en\/the-importance-of-your-sites-domain-name\/#primaryimage"},"image":{"@id":"https:\/\/evinat.com\/en\/the-importance-of-your-sites-domain-name\/#primaryimage"},"thumbnailUrl":"https:\/\/evinat.com\/wp-content\/uploads\/2015\/12\/domain-importance.jpg","datePublished":"2015-12-30T11:58:10+00:00","dateModified":"2022-11-23T09:41:04+00:00","author":{"@id":"https:\/\/evinat.com\/#\/schema\/person\/80bd00651d910a5d28fdbfbd798176e9"},"description":"The domain should follow some rule in order to be easily recognisable for search engines, as well as target groups.","breadcrumb":{"@id":"https:\/\/evinat.com\/en\/the-importance-of-your-sites-domain-name\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/evinat.com\/en\/the-importance-of-your-sites-domain-name\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/evinat.com\/en\/the-importance-of-your-sites-domain-name\/#primaryimage","url":"https:\/\/evinat.com\/wp-content\/uploads\/2015\/12\/domain-importance.jpg","contentUrl":"https:\/\/evinat.com\/wp-content\/uploads\/2015\/12\/domain-importance.jpg","width":1920,"height":1280},{"@type":"BreadcrumbList","@id":"https:\/\/evinat.com\/en\/the-importance-of-your-sites-domain-name\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u041d\u0430\u0447\u0430\u043b\u043e","item":"https:\/\/evinat.com\/en\/"},{"@type":"ListItem","position":2,"name":"The importance of your site\u2019s domain name"}]},{"@type":"WebSite","@id":"https:\/\/evinat.com\/#website","url":"https:\/\/evinat.com\/","name":"\u0415\u0432\u0438\u043d\u0430\u0442","description":"\u0423\u0435\u0431 \u0441\u0430\u0439\u0442\u043e\u0432\u0435","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/evinat.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/evinat.com\/#\/schema\/person\/80bd00651d910a5d28fdbfbd798176e9","name":"plamen","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/38468e2cbd7a335aed97b6e9d46185a34db72d3915d00fd5ea42bdf493e86a38?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/38468e2cbd7a335aed97b6e9d46185a34db72d3915d00fd5ea42bdf493e86a38?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/38468e2cbd7a335aed97b6e9d46185a34db72d3915d00fd5ea42bdf493e86a38?s=96&d=mm&r=g","caption":"plamen"},"sameAs":["https:\/\/evinat.com\/new"],"url":"https:\/\/evinat.com\/en\/author\/plamen\/"}]}},"_links":{"self":[{"href":"https:\/\/evinat.com\/en\/wp-json\/wp\/v2\/posts\/8441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/evinat.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/evinat.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/evinat.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/evinat.com\/en\/wp-json\/wp\/v2\/comments?post=8441"}],"version-history":[{"count":1,"href":"https:\/\/evinat.com\/en\/wp-json\/wp\/v2\/posts\/8441\/revisions"}],"predecessor-version":[{"id":8442,"href":"https:\/\/evinat.com\/en\/wp-json\/wp\/v2\/posts\/8441\/revisions\/8442"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/evinat.com\/en\/wp-json\/wp\/v2\/media\/8362"}],"wp:attachment":[{"href":"https:\/\/evinat.com\/en\/wp-json\/wp\/v2\/media?parent=8441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/evinat.com\/en\/wp-json\/wp\/v2\/categories?post=8441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/evinat.com\/en\/wp-json\/wp\/v2\/tags?post=8441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}