{"id":8453,"date":"2015-12-11T11:37:10","date_gmt":"2015-12-11T11:37:10","guid":{"rendered":"https:\/\/evinat.com\/new\/?p=8453"},"modified":"2022-11-23T09:41:05","modified_gmt":"2022-11-23T09:41:05","slug":"seo-search-engine-optimisation","status":"publish","type":"post","link":"https:\/\/evinat.com\/en\/seo-search-engine-optimisation\/","title":{"rendered":"SEO \u2013 Search Engine Optimisation"},"content":{"rendered":"<section class=\"l-section wpb_row height_custom\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>If you want to know more about what SEO \u2013 Search Engine Optimisation is, read the following post.<\/p>\n<p>SEO is an optimisation web sites need to rank higher in search engine results. This optimisation is guided by the search algorithm, which the engine uses. Since the algorithms of the most popular search engines are a secret, the compilation of the exact formula is hard, tricky and imprecise. The fact that the algorithms change every couple of months doesn\u2019t help either. Search engines change their algorithms and keep them a secret so that the result they display can be as\u00a0fair and relevant as possible.<\/p>\n<p>A new job title emerged from this \u2013 web site optimiser. Their job is mostly guesswork, monitoring tendencies and trial-error test conducts. They may offer to lead you to top positions on search engines, but don\u2019t take their word for granted, And even if they show you results now, this doesn\u2019t mean you will be on top positions after the next algorithm change.<\/p>\n<p class=\"p1\"><span class=\"s1\">Still there are some universal elements for each web site, that search engine can\u2019t ignore.\u00a0<\/span><\/p>\n<h4 class=\"p1\"><span class=\"s1\">Universal SEO rules examples<\/span><\/h4>\n<ul>\n<li class=\"li1\">Domain name.<\/li>\n<li class=\"li1\"><span class=\"s1\">Number of user visits.<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Unique content, size of content, regular update of content.<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Responsive (adaptive for mobile devices) design.<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Popularity on social media.<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Page load speed<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Others<\/span><\/li>\n<\/ul>\n<p class=\"p1\">There are a variety of free online tools, which can check your SEO. They will show you a number of indicators and how your web site scores on each of them. Such site is WooRank, where you are given a score between 0 and 100%. Below that score there is a list of indicators with three conditions \u2013 pass, to improve, error. You can test your web site on one of these web tools. The indicators they provide are a step to ranking better, but not the absolute best formula to the top results.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"If you want to know more about what SEO \u2013 Search Engine Optimisation is, read the following post. SEO is an optimisation web sites need to rank higher in search engine results. This optimisation is guided by the search algorithm, which the engine uses. Since the algorithms of the most popular search engines are a...","protected":false},"author":1,"featured_media":8360,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-8453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO \u2013 Search Engine Optimisation - \u0415\u0432\u0438\u043d\u0430\u0442<\/title>\n<meta name=\"description\" content=\"Search engine optimisation (SEO) is an optimisation a web sites needs to rank higher in search engine results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/evinat.com\/en\/seo-search-engine-optimisation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO \u2013 Search Engine Optimisation - 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