If you want to know more about what SEO – Search Engine Optimisation is, read the following post.
SEO is an optimisation web sites need to rank higher in search engine results. This optimisation is guided by the search algorithm, which the engine uses. Since the algorithms of the most popular search engines are a secret, the compilation of the exact formula is hard, tricky and imprecise. The fact that the algorithms change every couple of months doesn’t help either. Search engines change their algorithms and keep them a secret so that the result they display can be as fair and relevant as possible.
A new job title emerged from this – web site optimiser. Their job is mostly guesswork, monitoring tendencies and trial-error test conducts. They may offer to lead you to top positions on search engines, but don’t take their word for granted, And even if they show you results now, this doesn’t mean you will be on top positions after the next algorithm change.
Still there are some universal elements for each web site, that search engine can’t ignore.
Universal SEO rules examples
- Domain name.
- Number of user visits.
- Unique content, size of content, regular update of content.
- Responsive (adaptive for mobile devices) design.
- Popularity on social media.
- Page load speed
There are a variety of free online tools, which can check your SEO. They will show you a number of indicators and how your web site scores on each of them. Such site is WooRank, where you are given a score between 0 and 100%. Below that score there is a list of indicators with three conditions – pass, to improve, error. You can test your web site on one of these web tools. The indicators they provide are a step to ranking better, but not the absolute best formula to the top results.